6 metrics that matters: Capturing user's data. Data Capture Rate.
This interesting 2017 resource from TRGarts allows arts professionals to set some of the key metrics for arts organizations to build loyalty. It's very useful to better understand where you are at in terms of your ability to attract vs. retain users as well as to be able to set goals and start your first steps towards an organized loyalty plan in time. It outlines the importance of keeping the churn rate or attrition low as much as acquiring new single ticket buyers in order to grow in a sustainable way, providing good examples and figures to express these concepts.
6 Metrics Arts Leaders should track, #3: Data capture rate
Connecting Australians: Results of the National Arts Participation Survey is the third in a landmark series by the Australia Council for the Arts, following editions in 2009 and 2013. It measures Australians’ engagement with the arts in 2016 – attending arts events, exhibitions and festivals; reading; listening to music; sharing and connecting with the arts online; and creating art themselves.
The arts encompass theatre, dance, visual arts and craft, music, literature, First Nations and cross-art form work. Engagement with a person’s own cultural background through the arts is articulated for the first time, along with festival attendance and community arts and cultural development activities. The survey also captures the value of the arts to Australians through their attitudes, views about the impacts of the arts, and propensity to donate time or money to the arts.
Maria came this October as visiting expert from Portugal to the Twin Track Programme promoted in Madrid, Spain, by the University of Deusto. Her views were included as part of the "Introduction to Audience Development" module of the course in October 2018.
Cristina Da Milano on the meaning of audience development in today’s world for the Expert Degree in Cultural Audiences and Expert Degree in Publics' Strategies (University of Deusto).