6 metrics that matters: Capturing user's data. Data Capture Rate.

Aug 10, 2018

This interesting 2017 resource from TRGarts allows arts professionals to set some of the key metrics for arts organizations to build loyalty. It's very useful to better understand where you are at in terms of your ability to attract vs. retain users as well as to be able to set goals and start your first steps towards an organized loyalty plan in time. It outlines the importance of keeping the churn rate or attrition low as much as acquiring new single ticket buyers in order to grow in a sustainable way, providing good examples and figures to express these concepts.

6 Metrics Arts Leaders should track, #3: Data capture rate


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